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Private label · Marketplaces

We build brandsthat sell.

From product to reputation, ITS develops and runs private-label brands on Brazil's largest marketplaces. We do it every day with IT'S Fitness, and we can do it with yours.

Build my brandMeet IT'S Fitness

Where IT'S Fitness sells

  • Mercado Livre
  • Amazon
  • Magalu
  • Shopee
  • TikTok Shop
  • Netshoes

Our brand

From spinning bikes to weight stations, a full line under our own brand.

IT'S Fitness came out of the same method we offer: demand read on the marketplace, a product specified for the Brazilian buyer and a brand looked after listing by listing.

Meet IT'S Fitness
IT'S Fitness spinning bike, weight station and treadmill in a living room facing the garden

By the numbers

+250
import shipments completed
+200,000
units sold
5/5
customer rating

How we make a product sell

We start with the marketplace. The factory comes later.

  1. We read the demand

    Search volume, going prices, competitor reviews. What buyers complain about tells us what the next product has to get right.

  2. We set product and price

    A specification built for the Brazilian buyer and a price that fits the category with room left to advertise.

  3. We build the brand

    Name, identity, packaging and listing content: photos, video and copy that answer questions before they are asked.

  4. We run the channel

    Listings, stock, pricing and customer service, monitored daily on every marketplace.

  5. We grow on reputation

    Good reviews earn ranking, ranking earns sales, sales earn a product line. That is how a product becomes a brand.

For your company

Your brand, with the same method.

If you sell, distribute or have an audience, you can own a product line instead of reselling someone else's. ITS takes care of market, brand and marketplace.

Factory and import work is handled by Auctoris, our sister company.

Build my brand
  1. Retailers ready to move beyond reselling
  2. Distributors looking for an exclusive line
  3. Gym chains that want equipment under their own name
  4. Creators with an audience and no product of their own

Have a product in mind? Or just a category?

Tell us what you sell and to whom. In the first conversation we tell you whether it makes sense, and what would need to be true for it to work.

Build my brand